It may be jarring to read the word “recession” and “awesome” in the same sentence.
Recessions are bad for most people. I will not make light of how horrible recessions are for the vast majority of companies and their employees, (as well as for not-for-profit organizations, and governments).
For most companies, recessions mean increased stress at work, stalled career progression or even lay-offs, uncertainty, increased board and shareholder pressure, increased financial strain, and they put a feeling of looming danger in the pit of your stomach, which is no fun to wake up to every day!
But for great companies, recessions can be awesome.
What are great companies?
Great companies make great products or deliver great services to customers. They provide a wonderful work culture which attracts and retains talented people. And because they take great care of customers and employees, great companies don’t have a dangerous debt burden, they are profitable, and are able to pay their bills to suppliers and they deliver an attractive return to investors in dividends and equity appreciation.