Geoff: Hey Elena and Kim, your book is about to hit bookstores!
Elena/Kim: Yes! It’s exciting.
G: Tell our readers, how long did it take to write?
E/K: The CEO Next Door: The 4 Behaviors that Transform Ordinary People into World-Class Leaders took over 20 years to collect the data—in-depth data on over 17,000 successful and unsuccessful careers—leaders who became CEO and those who didn’t. It took about 10 years to analyze, and 3 years to write.
G: Well that sounds highly credible! What are the main points of the book?
E/K: We’ve talked a lot about the main points of the book. Let’s do something fun for our readers. Do you remember that game you played in elementary school, “Opposite Day?”
G: Yes, like when you say the opposite of everything that is true.
E/K: Exactly. So let’s play Opposite Day today as it relates to career success. We will reveal not what the 4 behaviors are that lead to career success. We’ll describe the OPPOSITE of those success behaviors.
G: OK so what’s the first behavior our readers should avoid?
[Continue »]