I love helping people land their dream job. But even smart people make dumb career moves. The two reasons why smart people make dumb career moves are 1) they don’t have a career strategy and 2) they don’t put enough time into their job search.
What’s a career strategy? It’s a written document that says:
• What your career wishes are (e.g. role, content, culture, leadership challenges, type of company, size, location, work-life flexibility, long-term career goals).
•3 paths you are considering, rank ordered from best to worst (e.g. 1) join a marketing consulting firm, or 2) go into a marketing department inside a corporation, or 3) hang out my shingle and freelance).
•Actions you are going to take by when (e.g. contact the following 20 people who are in a position of influence to help me land my dream job by 12/31…).