Originally published in Psychology Today – March 15, 2024. How can a doctor transition from a clinical setting to succeeding in business? The number of medical schools offering joint MD-MBA training has increased fivefold in the last two decades (Vanderbilt Medicine Magazine, 2014). Dr. Arvind Movva found the prescription for a successful transition from patient […]
Successfully Convince a CEO in 3 Steps
Here is your chance. You don’t want to blow it.
You have a meeting scheduled with a CEO. Your goal is to convince her…
to spend $1m on your product or service, or to make a large donation to your cause.
to hire you, to promote you, or to give you your dream job.
to invest in your idea.
What are ineffective ways to convince a CEO?
Many people “show up and throw up” and push a lot of information at the CEO—either verbally, or by PowerPoint. I’m not sure what the reason is why many unpersuasive people follow this approach. Maybe it’s to “show you know what you are talking about.” But it does not make a CEO say yes. I recall when my firm was interviewing law firms. Two partners from one firm came to a lunch meeting at a restaurant with a thick glossy marketing brochure. I remember the ominous “thud” the document made as it hit the table. By the end of the lunch, I understood a lot about their firm and their goals, but they did not know much about mine. We did not select that firm.
Do You Know Someone Who Has What It Takes to Get Hired to the Consulting Firm Ranked #1 in Overall Satisfaction?
It was perhaps weird that I posted my last blog about a mentee who was trying to get hired to his dream job before knowing if my advice worked in his case! A few days after my post, he told me he followed the tips and he did end up getting hired to his dream job, as CEO of a hospitality company. And he is loving his job.
What a wonderful thing it is to have a job you love.
Speaking of having a job you love, please make someone’s day and give some thought to this question:
Do you know someone who has what it takes to get hired to the consulting firm ranked #1 in overall satisfaction?
To answer that question, you need to know what firm has the most satisfied people, and who gets hired.